Tuesday, October 21, 2008

What's in an Idea?


See the picture above. It’s a picture of branded goodies (a calendar, flower vase cum sponsored banquet table brander, wall map of the world and a goody bag). Now tell me, which is the real idea amongst all the items pictured.
We’re talking captive, CEO/CFO/CMO audience from the worldwide cement industry, annual event, conference opening day banquet, etc, etc. How about the real cement bag converted to goody bag?
Send me those little ideas that took you the extra mile.

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