Young graduates shunning advertising careers?

In a recent post in Ad Age Digital, Marc Brownstein states new graduates in the US are choosing industries other than advertising.

Well, it isn't a factor exclusive to the US. While it may be easier to attract young graduates to the creative departments in ad agencies or digital outfits, it is definitely becoming difficult for other departments such as client services.

The problem may be that prospective candidates get the impression they will remain in the sidelines without any real responsibilities for a long time. If they are told that they will get opportunities to immerse themselves in the business doing reasonably critical tasks, they may be more interested. Agencies need to let their guard down and test the waters by promising and then giving new graduates real challenges.